Product reviews on Amazon can have a major impact on the buying decisions of potential customers. A product with a high number of product reviews can lead potential buyers to purchase with confidence while a handful of negative reviews could leave that same buyer searching for another option. Understanding how to edit negative Amazon reviews is important for both buyers and sellers on Amazon.
Editing my Amazon reviews as a Buyer
There are a number of reasons why you might be searching “how can I edit my Amazon reviews?” as an Amazon customer. You might want to change a positive review to a neutral or negative review if something went wrong with your product shortly after you left a review on it. On the other hand, you might want to change a negative or neutral review to a positive one if a seller went above and beyond with great customer service to remedy your issue.
Editing or deleting your review is easy from both your computer or your mobile app:
Editing or deleting my Amazon review on the computer
1. Once you are on Amazon’s main page, click on “Accounts & Lists” in the top right corner of the page.
2. Under the “Ordering and shopping preferences” list, select “Your Amazon profile”.
3. On this page, you will see all of your reviews listed under “Community Activity”.
4. Click on the three dots in the top right corner of any of your reviews. This will prompt you to “Edit Review” or “Delete Review”. Make your selection, and your review will be deleted or you will be brought to the review page where you can make whatever edits you would like.
Editing or deleting my Amazon review on a mobile device
1. Open the Amazon app on your smartphone or tablet.
2. Tap the three lines in the top left corner of the screen to open a menu and select “Your Account” from this menu.
3. Select “Profile” from the “Personalized Content” section.
4. Navigate this page until you find the “Community Activity” section, which has all of your reviews listed underneath it. Tap the three dots in the top right corner of the review you want to edit or delete, and you will be prompted to do so.
Editing my Amazon reviews as a Seller
Amazon goes to great lengths to protect the integrity of its product reviews. This means that as long as a review doesn’t violate any of Amazon’s community guidelines, it is unlikely that the site will agree to remove it. Amazon also protects each customer’s right to leave honest and fair reviews and does not allow sellers to ask buyers to remove negative reviews.
These rules may leave you feeling powerless as an Amazon seller, but there are steps that you can take to mitigate the effects of negative reviews. Here are some important Do’s and Don’ts when it comes to combating negative reviews on Amazon as a seller.
DO: Respond to the review in a professional manner
In many cases, great customer service can go a long way in resolving the problem. FeedbackWhiz offers 24/7 product monitoring that will notify you every time that you receive a neutral or negative review on one of your products.
Respond as quickly as possible. Don’t be defensive or confrontational; instead, apologize for your customer’s dissatisfaction and offer a solution to the problem, such as advice on a problem they might be having or instructions on how to make a free return. Your professionalism and customer care could prompt an unhappy customer to remove or edit their negative review due to you turning their experience into a positive one. But even if the negative review remains, future potential buyers navigating reviews will see that you care about your customers.
DON’T: Contact the buyer to edit or remove their review
Asking the buyer to remove or edit their negative product review is strictly prohibited. Sellers used to attempt to offer discounts or other perks in exchange for a modified review, but this sort of behavior is illegal on Amazon and could put your seller account at risk. Even mentioning the review to insinuate that you’d like to have it changed is walking a fine line. It’s best to just offer excellent customer service in earnest and hope that this prompts a review update organically.
DO: Request removal by Amazon if the review violates community guidelines
There are certain instances in which a negative review will be in violation of Amazon’s community guidelines. In these instances, you can ask Amazon to remove the review, and customer service may do so upon reviewing it. Some review types that could be up for Amazon removal include:
- Comments about competitive pricing found on Amazon or elsewhere.
- Abusive content (profanity, harassment, etc)
- Off-topic comments that aren’t specifically about the product (including comments about the seller)
- Reviews made by a competitor
If you believe that a negative review left on one of your products falls into one of these categories or others listed as illegal under Amazon’s community guidelines, contact customer service to inquire about having them removed.
DON’T: Enlist the help of a third-party service promising to remove negative reviews
There are no shortcuts when it comes to handling negative reviews as a seller. Your primary courses of action are responding to the review and reporting potentially illegal product reviews to Amazon.
Some websites offer services that claim they can get negative reviews removed at a high success rate. These services fall under the category of “if it sounds too good to be true, it probably is”. Most of these companies will break Amazon’s rules and contact customers directly in an attempt to get them to remove or change their feedback. These practices could be traced back to you and result in major consequences, including products being de-listed, withdrawal of selling privileges, and in some cases even legal action.
Negative product reviews are unfortunately a part of life on Amazon. Handle them with grace, learn from them constructive feedback, and keep offering great products and customer service to your customers. In the end, if you do things the right way, your positive reviews will far outweigh your negative ones.