Get More Product Reviews with Amazon Feedback Software

Request feedback and reviews the easy way with FeedbackWhiz Emails. Create and automate customized Buyer-Seller Messaging campaigns—compliance assured. Or, take it easy and just set up triggers for our prewritten email templates or Amazon’s Request a Review button.


Automate Feedback and Review Requests Your Way

FeedbackWhiz empowers you to drive more product and seller reviews. Our customer feedback tool gives you two options: automate the Request a Review button or send custom review request emails. Learn what’s best for you below.

Work Smarter, Not Harder. Let’s Automate.

Quit wasting time sending emails or clicking Request a Review on each individual order. Let FW Emails do the work—no browser extension required.
  • Choose exactly who will receive requests based on ASIN, SKU, product name, marketplace, and more.
  • No need to wait for Amazon to send review requests to your buyers—make up the rules and schedule them yourself.
  • Ensure perfect timing by setting the requests to be sent at specific dates and times.

Amazon Request a Review Email Automation Tools

template builder

Personalize Your Amazon Review Requests.

Create perfect automated emails for your customers and send them through Amazon’s Buyer-Seller Messaging. Use our simple email creator and enjoy a classic suite of marketing automation tools.
  • Create distinctive emails with customized messages for your unique customers.
  • Connect with buyers and promote your brand with your logo and attachments.
  • Send your Amazon customers product instructions, warranties, and invoices to strengthen your brand.
  • Easily populate translated templates in your customers’ preferred language.
  • Avoid communication violations with automatic compliance detections.

Leverage Amazon’s Request a Review Button the Easy Way.

Amazon’s Request a Review button has its advantages. Get all the upsides without all the clicking.
  • Automate the button for every order of your choosing instead of hitting it manually each time.
  • Send combined product review and seller feedback requests.
  • Get total peace of mind knowing your requests are written by Amazon and compliance is guaranteed.
  • Reach any customer with automatic translation and personalization provided by Amazon.

Organize and Personalize Your Email Automation

Design as many email templates as you like for specific Amazon marketplaces, ASINs, product categories, and more. Choose between your templates or Amazon’s Request a Review for different scenarios. Set any automated campaign to send exactly what you want, to whom you want, and when you want to.

campaign manager

campaign settings

Maximize Positive Reviews

Whether you choose custom Amazon email campaigns or Amazon’s built-in review request button, FW Emails helps you increase email conversion rates with advanced analytics. With all your customer order data history integrated into the platform, we’ll send emails to those most likely to leave you a favorable review.

Powerful Design Tools for Your Automated Emails

Custom email creator

Request reviews with custom email templates to engage clients at any phase of the buying cycle. Time automated emails to communicate with customers at the exact moment you want to. It can be after purchase, upon shipping, after delivery, once the customer has had a chance to use it for a set period of time, or any other time you want. Ensure the right customers receive the right message at the best time.

Compliant custom messaging

FW Emails applies Amazon’s Communication Guidelines automatically to make sure your custom template meets all styling, font, and spacing requirements. Link to Amazon pages or add attachments such as usage instructions, warranty registration, product customizations, or anything necessary to complete the order.

Set up translated templates

Amazon requires sellers to send Buyer-Seller Messaging emails in their customers’ preferred language. FW Emails detects this right away and only uses templates that match your customer’s language. Upload your own translated messages or use our pre-built templates for all Amazon marketplaces around the world.

Drag and drop variables

Easily drag and drop variables into your Amazon email templates to personalize the email to the customer. Adjustable email variables include product names and short titles, order IDs, review and feedback links, shipping and order dates, and more!

Logo & file upload

Sharpen your perfectly articulated message to include your branding and logo. FW Emails automatically inserts alt tags to keep you compliant. Upload relevant files into your email to help your customers get the information they need.

Live order email preview

Preview what the template you’re creating actually looks like. See how changes to your automated email campaigns look in real time without needing to save your draft or click back and forth to edit.

Customizable Email Targeting

Target specific orders with specific messages

Sometimes orders require special communications outside of your automated email campaigns. Maybe you want to notify a customer who bought multiple products of another item that complements their purchase. Or perhaps you want to send a personal “thank you” message to buyers who ordered from your store a couple of times. FW Emails lets you send messages directly.

Send automated emails strategically at specific times

Send requests when your customers are most likely to open and click through them. For instance, according to HubSpot’s survey on B2C marketers in 2023, emails sent between 9 AM and 12 PM get the highest engagement. While this isn’t a universally “perfect” schedule for requesting feedback, we provide as much flexibility as possible. Set a timeline that works best for you and your customers.

Exclude orders from solicitation

You may want to exclude certain orders from your email automation campaign. If someone expresses displeasure over your product or customer service, the last thing you want to do is solicit negative reviews. Simply select the order or customer and remove them from the campaign. You can do the same for orders that have been refunded, returned, had previously received negative feedback, had a coupon applied, or even had a delay in shipment.

Send test emails

Test your emails and make sure they appear exactly how you want them to before sending them out to customers. Email automation will save time in the long run, but it’s critical not to rush. Make sure your emails are optimized so they result in your desired outcome.

Send emails based on delivery

Tailor your Amazon automated emails’ content and timing based on when the customer receives the product. Build templates to be sent when the item is shipped or delivered. Or, follow up a few days after delivery to ask for feedback.

Target your Repeat Customers

People who’ve bought your product before are probably expecting exceptional customer support. That’s why FW Emails lets you set up campaigns with specific messaging based on a buyer’s order count. If your goal is to maintain top ratings and reviews, you can specifically set campaigns to only ask for feedback from repeat customers.

Advanced Email Tracking Features

Global Buyer Blackllist

Tap into FeedbackWhiz’s Global Buyer Blacklist to exclude Amazon shoppers who may not be included in your manual blacklist. This automated smart feature makes sure that you’re targeting the best sales prospects and leaving out the bad.

Repeat Buyer Targeting

Easily segment and reach your customers to improve your odds of building repeat transactions. The Buyer’s Purchase Count feature allows you to send unique emails to your buyers based on their number of orders.

Buyer Unsubscribe

When buyers unsubscribe from your emails, they are automatically removed from your campaign. Don’t spend unnecessary time worrying about trying to reach them. Focus on engaging customers who are more likely to leave reviews.

Duplicate Email Detection

Just like making a critical typo or sending the wrong email, sending duplicate content is an easy way to annoy the customer. Make sure you don’t send the same email twice with FW Emails’ duplicate email detection.

Interested in learning more?

Try for free. Full access to our Amazon feedback software for 30 days—
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