Get More Amazon Product Reviews with Automated Emails

Create, automate, and send customized emails through Amazon’s Buyer-Seller Messaging or try the new Request a Review feature using Amazon’s language combined with FeedbackWhiz’s powerful automation and analytics capabilities.


Automate Emails Your Way

Work Smarter, Not Harder. Let’s Automate.

FeedbackWhiz’s new feature allows Amazon sellers to automate email triggers linked to Amazon’s Request a Review Button. Quit wasting time clicking through individual orders to get more reviews, let FeedbackWhiz do the work.

Amazon Request a Review Tool

With the New ‘Amazon Request a Review’ Tool:

  • Customize unlimited campaigns for any Amazon store. Target order groups by ASIN, SKU, product name, marketplace, repeat buyers, and more.
  • Use exclusions to omit orders with feedback received, returns, refunds, and more from active campaigns.
  • Never miss another deadline. Automated email campaigns send even when you’re offline.
  • Set emails to trigger automatically at specific dates and times based on your customer profiles.
  • Translate review requests to match your customers automatically.
  • No browser extension required.

Fully Customized Amazon Review Campaigns

No more struggles with formatting or testing. Our simple email creator features click and drop custom variables plus live previews to create the perfect automated emails for your customers sent through Amazon’s Buyer-Seller messaging.

With the Classic FeedbackWhiz Suite:

  • Create distinctive emails with effective messaging for your unique customers.
  • Connect with buyers and promote your brand by personalizing every line.
  • Leverage GIFs and customized buttons to set your customer outreach apart from competitors.
  • Take advantage of Amazon’s Buyer-Seller Messaging system to connect with and respond to customers.
  • Track open and conversion rates to evaluate the success of your campaigns
  • Gain advanced insight into your customer behavior using detailed analytics.

Learn more about automating standard Amazon review request emails in our support section.

Organize and Personalize your Email Automation

Design unlimited Amazon email templates for specific marketplaces, ASINs, product categories, and more. Set any email campaign, including the new Amazon Request a Review feature, to send exactly what you want, to who you want, when you want it sent.


Automated email campaign stats

Track Email Conversions and Statistics

Whether you choose customized Amazon email campaigns or simple Review Request language, FeedbackWhiz helps you increase conversion rates with advanced analytics. Track click to open rates for either type of campaign, or use a combined review strategy to make informed decisions about what prompts customers to write great reviews for your products.

Powerful Design Tools

Custom email creator

Create custom Amazon email templates to engage clients at all phases of the buying cycle. Time automated emails to communicate with customers at the exact moment you want to — after they purchase a product, when the product is shipped, after the product is received, once the customer has had a chance to use it for a set period of time, or any other time you want to communicate with a customer. Set up your custom email campaign and streamline your communication process so the right customers receive the right message at the right time.

Click and drop variables

Easily click and drop variables into your automated custom Amazon email templates to personalize the email to the customer. Adjustable variables include names, dates, products, images and CTAs.

Custom text and links

Craft your message exactly as you want it. Don’t be constrained by narrow, pre-defined templates that are difficult to adjust. Write your content and include helpful links to resource pages on your website, product reviews or relevant resources to help the customer use the product most effectively.

Logo & file upload

Even if you write a perfectly articulated message, a text-only email is unlikely to prompt action without some aesthetic touches. Strategically position your logo on a banner at the top of your email or with your contact info at the bottom. Easily upload relevant files and link to them in the body of the email or reference them at the bottom.

Insert product images

Images are one of the main criteria that customers use in determining whether or not to buy your product. Insert high-quality images into your emails that showcase your product in action. Especially when the product is being shipped and the customer is still anticipating its arrival, including high-quality images will build excitement for the customer to receive the product and start using it.

Live order email preview

Preview what the template you’re creating actually looks like. See how changes look in real time without needing to save your draft or click back and forth to edit.

Customizable Email Targeting

Send test emails

Test your emails and make sure they appear exactly how you want them to before deploying them to customers. Email automation saves you time in the long run, but it’s critical not to rush through without testing. Send test emails to ensure they are dialed in so they result in your desired outcome.

Target specific orders

Sometimes orders require special communications outside the range of your automated email campaigns. Target specific orders with specific messages. If a customer buys multiple products, maybe you want to notify them of another item that complements their purchase. If a customer has purchased your products on multiple occasions, you can flag their orders and send a personal thank you message. With FeedbackWhiz, you have the freedom to target specific orders that you want to exclude from your automated campaigns and communicate directly with the person who is buying your product.

Send emails at specific times

Deploy your automated emails strategically at times when customers are most likely to open them and click through them. Popular thought in email marketing has recommended sending emails on Tuesday, Wednesday and Thursday mornings between 8-11 a.m. However, recent studies have found that response rates are highest on weekday evenings between 8 pm and midnight. While there isn’t a universally agreed-upon “perfect” time to deploy your emails, the FeedbackWhiz email automation tool provides the flexibility to deploy emails on the timeline that works best for you and your customers.

Send emails based on delivery

Tailor your Amazon automated emails’ content and timing based on when the customer receives the product. Have particular email templates designed for when the item is shipped, the day it’s delivered, and following up after delivery asking for feedback.

Exclude orders from solicication

You may want to exclude certain orders from your email automation campaign. Obviously, customers who unsubscribe are excluded from email campaigns, but there are also other groups that you may strategically want to avoid sending follow-up emails to. If a customer expresses displeasure over your product or service, the last thing you want to do is solicit a negative review. Simply select the order manually and remove it from the email campaign. Similarly, if a specific product has gotten multiple negative reviews, you may want to pause parts of your email campaign to modify the product or your marketing strategy for it.

Exclude orders with feedback received

If a customer has already responded to your request to leave a review, make sure not to bother them with a similar request. You can manually remove them from receiving future emails about that product.

Advanced Tracking Features

Target only orders with promotions

Design custom emails exclusively for products that you’re offering promotions on. Promote shipping specials, bulk discounts and all your creative promo campaigns separately from items that aren’t currently on sale. Quickly adjust categories depending on which items you’re currently promoting.

Campaign Statistics

Track statistics by analyzing open rate and click-through rate at each phase of your email campaign (upon purchase, after shipping, upon arrival, asking for a review, etc.). With broader data at the campaign level, you can adjust your strategy so all phases of the campaign run in unison.

Email open statistics

Analyze open rates of each email campaign. Try A/B testing with different subject lines and choose the one with the higher open or click-through rates.

Global buyer blacklist

Tap into a Global Blacklist to exclude Amazon shoppers that may not be included on your manual blacklist. This automated smart feature makes sure that you’re targeting the best sales prospects and leaving out the bad.

Buyer unsubscribe

When buyers unsubscribe from your emails, they are automatically removed from your email campaign. In the grand scheme of things, it’s very unlikely that these customers would have left a review anyway. Don’t spend unnecessary time worrying about trying to reach them. Focus your time on engaging customers who are more likely to leave reviews.

Duplicate email detection

Similarly to making a critical typo or sending the wrong email, sending duplicate content is an easy way to annoy the customer. Make sure you don’t send the same email twice with FeedbackWhiz’s duplicate email detection.

Interested in finding out more?

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