Exclude orders from solicitation
You may want to exclude certain orders from your email automation campaign. If a customer expresses displeasure over your product or service, the last thing you want to do is solicit a negative review. Simply select the order or customer and remove them from the email campaign. Similarly, if an order has been refunded, returned, had previously received negative feedback, had a coupon applied, or even had a delay in shipment, you can automatically exclude them from solicitation.
Target your Repeat Customers
If a customer has bought your product before, you can setup campaigns with specific messaging based on their order count. If your goal is to maintain top ratings and reviews, you may specifically setup campaigns to only solicit reviews and feedback from your repeat customers.